Memphis, Tennessee, Market Range : 09 Hiring Range: $22.77/ Hourly JOB SUMMARY/ESSENTIAL JOB FUNCTIONS: The Social Media Specialist leads strategy development, planning, content creation, implementation, and assessment for UTHSC’s official University-level social media accounts. This position serves as a leader and advisor to campus colleagues responsible for maintaining social media accounts for individual UTHSC departments, colleges, or organizations. DUTIES AND RESPONSIBILITIES: 1. Provides administrative oversight of official UTHSC accounts: Facebook, Twitter, LinkedIn, and Instagram. 2.
Plans, develops, and manages the execution of social media communication and marketing campaigns with the support of the Digital Content Manager. 3. Develops an annual strategy for social media with relevant metrics/key performance indicators. 4. Works with Digital Content Manager on content development, sharing external content, engaging in dialogue with stakeholders, answering questions, and resolving concerns. 5. Ensures social media content appropriately reflects University voice/tone and adheres to established UTHSC graphic and branding standards. 6.
Maintains a digital content calendar to strategically promote University events, initiatives, and achievements. 7. Creates, schedules, analyzes, and applies assessment and statistical data for marketing purposes. 8. Monitors and responds to UTHSC stakeholders on social media, consulting with leadership as appropriate for response to sensitive topics. 9. Leads bi-monthly meetings with Campus Communicators. 10.
Creates, coordinates, evaluates, edits, maintains, and publishes content on the UTHSC website and social media accounts. 11. Performs other duties as assigned.