U.S. News & World Report
Washington D.C. , D.C., U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education , Health, Money, Real Estate , Careers , Travel , Cars , News and 360 Reviews .
We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our ‘Best’ series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions.
We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.
Your role in helping us shape the future:
U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to engage our social audiences with content and tools that increase our brand awareness, and encourage brand and product loyalty.
Through daily interaction with our branded channels, the Social Media Manager will serve as both the lead and contributor in engaging audiences in conversations and activities to help them make informed decisions about their health, education, finances and more.
We’re looking for someone who is highly creative, analytical and nimble with a growth mindset to:
Lead the small but mighty Social Media team to develop and implement social media engagement activities for all U.S. News verticals: Education, Health, Money, Real Estate, Careers News & Events, Cars, Travel and 360 Reviews.
Create and distribute content across multiple platforms – including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube – designed to build audience engagement as well as leverage the platforms to drive qualified audience acquisition.
Stay abreast of the latest social media technologies and tools and identify areas for growth.
Work collaboratively with the public relations team to identify engagement opportunities for our annual launches and subject matter experts.
Are you up to the challenge?
Create / daily management of organic and paid media ad campaigns across multiple platforms, including Meta (Facebook/Instagram) and LinkedIn, to achieve specific business objectives, such as driving traffic, increasing conversions and boosting brand awareness.
Conduct thorough research and analysis of target audience demographics, behaviors, interests and preferences, and use this data to inform campaign strategies and tactics.
Maintain, develop, and optimize U.S. News’ existing social media platform strategies, including establishing new presence on emerging platforms.
Create and review organic social and video content, as well as social campaigns, ensuring traffic and growth targets are met.
Monitor and proactively increase social traffic, growth, and engagement performance across all verticals
You should definitely have:
Bachelor’s degree or relevant experience
3-5 years professional experience building brands and engagement on social platforms
Interest in digital media trends and emerging platforms
Exceptional communication skills, both written and verbal
Strong emotional intelligence
Passion for all things social and be an avid consumer of media!
It would be nice if you had:
Agency or similar experience working with multiple industries at the same time
Experience in Meta Business Manager and the backend of Facebook
Experience setting up Facebook Ads pixel configuration
What it’s like to work with us:
Talent is our best asset!
We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
Entrepreneurial, mission-driven culture with core values of quality and integrity
Focus on fostering personal and professional growth
Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers
Other Job Info:
These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
In New York, the anticipated base salary for this position is $65,000 – $85,000 The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.