Director of Integrated Marketing and Communications – McDonough School of Business – Georgetown University

Washington, D.C., Director of Integrated Marketing and Communications – McDonough School of Business – Georgetown University Located in a historic neighborhood in the nation’s capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world. Requirements Director of Integrated Marketing and Communications – McDonough School of Business – Georgetown University At Georgetown University’s McDonough School of Business , our mission is to build global business knowledge and inspire ethical leaders to serve the common good. Our Office of Marketing and Communications develops and elevates the MSB brand and reputation across all stakeholders.

Job Overview The Director of Integrated Marketing and Communications is responsible for coordinating marketing activities across the school and for leading new marketing initiatives. Responsibilities include but are not limited to: Lead the central ‘brand’ marketing efforts, including campaigns related to top-of-funnel degree marketing, as well as new efforts for the Career, External Relations, Undergraduate Program, and other teams – in collaboration with the Chief Marketing and Communications Officer Work with the Steers Center for Global Real Estate to develop a strategy for elevating the Steers brand; recruiting students to both the M.S. in Global Real Assets and MBA Certificate in Real Estate; and executing the plan throughout the recruitment cycle Assist the Graduate and Executive Degree Program Admissions team with content marketing efforts; and work with all of the admissions teams on broader initiatives that could be implemented across programs. Educate internal stakeholders regarding consistent brand messaging Coordinate with Marketing and Communications colleagues to integrate marketing activities Coordinate centrally-organized marketing activities, such as photo shoots and video production for paid advertising efforts Provide expertise on current and emerging marketing trends, best practices, and technologies Work Interactions Reporting to MSB’s Associate Dean and Chief Marketing and Communications Officer, the Director of Integrated Marketing and Communications collaborates across the school’s degree programs and faculty-led centers and initiatives to ensure brand consistency. They work closely with the other McDonough communicators and across the university on special projects; engage regularly with both internal and external partners, coordinating the efforts of the school’s numerous advertising/marketing agencies, including DMI (brand marketing and graduate admissions), Wiley (graduate admissions), Fuse (Steers Center for Global Real Estate), Grafik (rebranding initiative); and work with Georgetown’s undergraduate Admissions team as they engage with our programs.

While each program has responsibility for its own strategy and engagement, the Director ensures each campaign aligns with the broader McDonough visual identity and messaging, and serves as a point of contact to share best practices across programs. Internal interactions include meeting regularly with marketing stakeholders to review plans, resolve challenges, and provide ongoing assistance to ensure that teams set and consistently achieve their marketing goals. The Director also supervises the Associate Director of Digital Marketing and Analytics, whose primary area of responsibility is the school’s flagship website. Requirements and Qualifications Bachelor’s degree Marketing professional with 6 to 8 years of experience managing brand or product marketing – preferably within higher education and working with external agencies Strong customer service skills, attention to detail, and proficiency with marketing analytics tools Work Mode: Hybrid.

Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff and AAP positions can be found at Mode of Work Designation . Current Georgetown Employees: If you currently work at Georgetown University, please exit this website and login to GMS ( gms.georgetown.edu ) using your Net ID and password.

Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown. Submission Guidelines: Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions. Need Assistance: If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu .

Need some assistance with the application process?. Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown’s commitment to its employees, please visit the Georgetown Works website . EEO Statement: Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law . Benefits: Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website . To apply, visit https://georgetown.wd1.myworkdayjobs.com/en-US/Georgetown_Admin_Careers/job/Main-Campus/Director-of-Integrated-Marketing-and-Communications—McDonough-School-of-Business—Georgetown-University_JR16597 Copyright 2022 Jobelephant.com Inc.

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