NJ, Rowan University is seeking an engaged and strategic communication and marketing leader to focus on the new and innovative Virtua Health College of Medicine & Life Sciences (VHC) in Stratford, New Jersey. This exciting opportunity will be critical to the growth and development of the partnership between Rowan University and Virtua Health System. ESSENTIAL DUTIES AND RESPONSIBILITIES Reporting to the Vice President for University Relations, the director shall develop, execute and lead marketing and communication strategies and campaigns to promote the Virtua Health College of Medicine & Life Sciences of Rowan University, including the Rowan-Virtua School of Osteopathic Medicine, the Rita & Larry Salva School of Nursing & Health Professions, the School of Translational Biomedical Engineering & Sciences, Rowan Medicine, and centers, institutes and departments. As the health college’s main communication strategist and writer, the director will collaborate with the VHC Communication & Marketing team and University Relations to develop strategic communication and advertising campaigns, speeches, press releases, stories, websites, social media postings, reports, college-wide emails and such. The director oversees marketing performance and data analytics to ensure the College is best positioned to reach its key constituents and target audiences, including prospective students, faculty, researchers, donors, community leaders and partner organizations. Key areas of oversight and responsibility include: Brand management, including communication, marketing planning, and hiring/negotiating with vendors Media relations (responding to media inquiries; writing and pitching stories) Budget management Staff development and recruitment Video production and photography Graphic design Special events, including local, regional and national conferences Although reporting directly to the Vice President for University Relations, the director shall counsel and address the needs of the VHC vice president, deans of the schools, directors of institutes and centers, faculty, and alumni and student groups as needed.
The director will also work closely with Admissions, Student Affairs, and Advancement to help shape and deliver the brand messages for the College and its entities. This role will also periodically collaborate with the Virtua Medical Group and Virtua Health. EXPERIENCE REQUIRED Bachelor’s degree (master’s preferred) in English, journalism, communications, marketing or a related field, or an equivalent combination of education and/or experience that demonstrates comprehensive knowledge, skill and understanding of writing, editing, proofreading, publishing, marketing, organizational coordination and/or facilitation. Minimum of 10 years of relevant experience in a communication, editorial or marketing role, preferably in higher education and/or academic medicine.
Requires relevant experience in an administrative function, social media platform proficiency, good communication and interpersonal skills and computer literacy. Superior writing, editing and verbal communication skills. Demonstrated knowledge of developing and maintaining website content and the latest trends and best practices in content strategy and user experience design. Understanding of user experience design principles and the ability to design user experiences that are optimized for user engagement and conversion.
Knowledge of SEO best practices, analytics tools and the ability to analyze data to measure effectiveness and make recommendations to optimize content. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The experience/requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTES: Only completed online applications submitted on or before the deadline will be considered. Candidates must be legally authorized to work in the United States; the university will not sponsor an applicant for a work visa for this position. About Rowan University Since its founding in 1923, Rowan University has evolved from a teacher preparation college to a public research institution ranked among the top 100 in the nation by U.S. News & World Report.
Now celebrating its Centennial, Rowan University offers bachelor’s through doctoral degrees and professional certificates in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden, Stratford and Sewell, and on the campuses of partner community colleges. Rowan focuses on practical research at the intersection of health care, engineering, science and business while ensuring excellence in undergraduate education. The University has earned national recognition for innovation; commitment to high-quality, affordable education; and the development of public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan is the nation’s fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.
About Virtua Health College of Medicine & Life Sciences Established in 2021, the Virtua Health College of Medicine & Life Sciences of Rowan University is a unique academic health partnership between Rowan University, a top 100 public research institution, and Virtua Health, South Jersey’s largest health system. The college encompasses the Rowan-Virtua School of Osteopathic Medicine and its institutes; the Rita & Larry Salva School of Nursing & Health Professions; and the Rowan-Virtua School of Translational Biomedical Engineering & Sciences, as well as multiple new research institutes; and aligned clinical practices to improve patient care and train the health care workforce of the future. Through a team-based, hands-on approach, Rowan and Virtua are creating a unique and diverse learning environment that improves and empowers the health and well-being of all. Rowan University promotes a diverse community that begins with students, faculty, staff and administration who respect each other and value each other’s dignity.
By identifying and removing barriers and fostering individual potential, Rowan will cultivate a community where all members can learn and grow. The Rowan University community is committed to a safe environment that encourages intellectual, academic, and social interaction and engagement across multiple intersections of identities. Creating and maintaining a caring community that embraces diversity in its broadest sense is among the highest priorities.