The Madeira School
McLean, Virginia, The Madeira School is seeking an Assistant Director of Communications and Marketing . The role supports communications in daily operations and provides key information to our students, parents, alumnae, faculty, staff and the public at large. The preferred candidate will have school, non-profit and/or business experience.
Responsibilities include an emphasis on:
Social media account management, including creating and managing social media calendar, gathering/creating content, writing captions, leveraging hashtag strategy for multiple school social channels
Capture and creatively promote school events and campus life, including photos and stories for website, newsletters, social media, etc; coordinate with internal departments
Design and/or manage the creation of school digital and print marketing/communication materials, including newsletters, email campaigns, postcards, videos, schedules, ads, student directory, invitations, etc. for a variety of audiences (current parents, alumnae, prospective families, etc.)
Additional responsibilities include:
Manage website, including page updates and regular fresh content; utilize best practices for website management, including SEO/SEM
General duties – Maintain calendar of all school communications; assess and measure communication campaigns; manage and contribute to special projects, general departmental support
Qualifications:
Bachelors required with five+ years of school communications or other business experience
Well-versed in social media strategy and management; Strong experience in storytelling, content creation, and production for web, social channels, newsletters, digital marketing, and print communication. Strong writing, editing, and proofreading skills along with basic photography and video ability to capture campus stories
Experience managing websites, including SEO/SEM and management
Strong graphic design (Adobe Creative Suite) skills, video editing expertise (Premiere Pro, We Video, or other video editing) a plus
Ability to work independently and collaboratively with multiple constituencies with exceptional initiative, judgement and problem-solving skills. Accuracy, attention to detail, and ability to follow through with multi-task projects
Willingness and ability to work occasional evenings and select weekends
Appreciation of and commitment to boarding and single-sex education, diversity and to serving the needs of a diverse population
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