Auburn University Athletics
Auburn, Alabama, Auburn University Athletics is excited to begin the search for an Assistant Director of Athletics Digital Marketing! This position is responsible for the email marketing tool and digital marketing campaigns, with a focus on driving ticket revenue, revenue for special programs and maximizing exposure for all sports through effective digital marketing strategies.
Assists in the development and execution of strategic plans for email and digital communications, incorporating diverse messaging, segmentation, and forms of communication with direction from supervisor.
Creates and distributes emails to fans, season ticket holders, students, donors, and alumni, using a marketing automation platform.
Assists in the development and execution of marketing automation campaigns that generate ancillary revenue and enhance the customer journey.
Plans and executes digital marketing campaigns, including but not limited to all lead generation, display, retargeting, billboard, TV, Over-the-top (OTT) and social media advertising strategies.
Works with creative staff to curate content for use on athletics emails, web pages, and digital campaigns that enhances the profile of Auburn Athletics and invites readers to act.
Assists in the design and execution of web pages to promote marketing and sales objectives and enhance customer experience.
Coordinates with athletics development and alumni relations to produce cohesive communication plans.
Coordinates and manages day-to-day digital requirements for experience program, “Tiger Tales” and kid’s club program, “Aubie’s Kids Club”.
Collaborates with outside agencies regarding communications materials involving planning, design, cost estimates, flighting, and channel placement.
Analyzes performance of emails and other digital communications and provides strategic recommendations for continued improvement.
Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.
Performs other duties as assigned.
Why Should YOU Choose Auburn University?
Auburn University was named a “Best in Alabama” employer by Forbes! Our employee longevity speaks for itself, with employees staying an average of ten years.
Competitive state benefits including retirement plan vesting at 10 years of service, generous leave accrual, and parental leave opportunity.
Auburn University tuition assistance for yourself and your dependents. Employees can take 15 hours of classes for free, and dependents receive a 50% tuition waiver.
It’s a Lifestyle: The Auburn/Opelika area is a page right out of Southern Living magazine with an idyllic small-town feel, perfecting a unique balance between a close-knit community and driving consistent growth and development. Paralleling the exponential growth of Auburn University, the Auburn/Opelika area boasts services and amenities that cater to any interest. We’re proud of our top school systems, city services, award-winning restaurants, and the infectious spirit of life in a college town. You can find us nestled halfway between the beach and the mountains in a lower-cost-of-living area, two hours outside of Atlanta or Birmingham. If you’re new to Auburn, we’d love to introduce you. If you’re already acquainted with Auburn, we’ll keep it simple: it’s time to come home!
Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.
Education: Bachelor’s degree in Communications, Marketing, Business, or related field
Minimum Skills and Abilities:
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituents in a diverse community.
Proven expertise in communications including writing, proofreading, and editing skills.
Extensive computer skills in both Windows and Mac environments.
Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using email packages, WebEx, and the Internet.
Working knowledge of Adobe Creative Suite {Photoshop, lnDesign, Illustrator).
Excellent organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented.
Ability to set and meet deadlines.
Ability to solve problems associated with development-related communications and initiatives.
Ability to develop constructive working relationships with university employees at all levels, vendors, alumni, donors, friends, and/or the general public.
Ability to work as a member of a team and/or independently in a fast-paced environment.
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