Do you want to know how to add FAQ schema in WordPress and get Google to feature your FAQ pages in its rich results?
By adding FAQ schema to your web pages, you can improve your rankings instantly and beat your competition. Best of all, it will unlock the highest traffic and CTR (Click-Through-Rate) for your website without you having to be an SEO expert.
In this post, we’ll show you how to add FAQ schema in WordPress the easiest way. We’ll also cover what FAQ schema markup is and when to use it.
Please feel to use the quick links below to jump straight to different sections:
- What Is FAQ Schema Markup?
- What Are FAQ Rich Snippets?
- When to Use FAQ Schema Markup?
- Adding FAQ Schema in WordPress [The Easiest Way]
What Is FAQ Schema Markup?
FAQ (Frequently Asked Question) schema markup or structured data is the code, which tells Google and other search engines that your content is in a question and answer format.
In other words, it tells Google to show a rich snippet with a list of questions and answers for your content. This is very useful for people searching for information and need quick answers to their questions.
It also makes it easier for search engines to understand your content. Best of all, FAQ schema markup also enables the Google Assistant to guide users through your questions and answers on Google Home and smart displays.
Here’s what Google says:
“A FAQ page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search and Markup Action for the Google Assistant, which can help your site reach the right users.”
We’ve briefly touched on this already, but let’s take a closer look at what FAQ rich snippets are next.
What Are FAQ Rich Snippets?
FAQ rich snippets are the rich results that Google displays with questions and answers when FAQ schema is added to your content. They show additional information and answer users’ questions straight from the search results, which will help drive more organic traffic to your site.
Also, FAQ rich snippets increase your CTR, which means more traffic to your website and more conversions. Best of all, unlike most SEO changes, it doesn’t take months or years to see results. You can literally see results in less than 30 minutes.
That’s pretty awesome!
Here’s an example of how a FAQ rich snippet can look:
It will show a collapsible list in the search results on Google. And when a question is clicked, the answer is displayed in a drop-down window.
As you can see, users can now get a great deal of information straight from the search results. And if they want to know more, they can just click through to the website.
Getting featured in these rich results will help boost your traffic in a heartbeat!
Anyway, you can create rich snippets for many things, including:
- And much more
Now that you know what FAQ rich snippets are, let’s take a look at when to use FAQ schema markup next.
When to Use FAQ Schema Markup?
You should use FAQ schema markup when you as a website owner want to answer frequently asked questions about your business or service and get featured in the rich results.
You can add FAQ schema markup to any of your pages or blog posts. However, the best practice is to add it to your content that’s already ranking on the 1st page for some keywords, which will then increase your CTR.
But before you can use FAQ Schema and get featured in the rich results on Google, you need to make sure that your content structure meets Google’s guidelines for FAQ rich snippet results.
With that said, let’s show you how to add FAQ schema using the best FAQ schema generator for WordPress, All in One SEO (AIOSEO).
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