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Fintech firm Branch Expands to the Tampa, FL Market

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Branch expands to Tampa FL | Tampa Techwire
Branch founder and CEO Atif Siddiqi PHOTO COURTESY OF BRANCH

Tampa, Fla. March 30, 2022 – (Tampa Tech Wire) – A Minneapolis-based fintech firm Branch has chosen the Tampa Metro as the location of their latest expansion. A “remote-first” company, they’ve chosen the Industrious space in Ybor City.

Given the state of the world with Covid-19, Tampa area IT professionals look forward to welcoming them with open arms. Although remote work is nothing new for most work in the IT field, many Tampa area corporations have been reluctant to adopt the practice.

With a total funding of $133 million, this firm plans to revolutionize the way contract workers are paid by enabling contract workers to access earnings ahead of their payroll date through the use of a Branch card. The company primarily caters to contract and gig workers, such as Uber Freight drivers or Walmart Spark delivery workers said CEO and founder Atif Siddiqi.

This idea of accelerated payments goes a long way for these workers because typically they have to wait even longer than a standard biweekly pay schedule

—Atif Siddiqi, CEO and founder Branch

Branch maintains an office in the North Loop neighborhood of Minneapolis, and it currently employs 120. The company now aims to double its headcount. Branch started out as a scheduling platform for hourly workers, providing a similar service as fellow Minneapolis fintech startup When I Work but have pivoted to advanced payments.

Just before the Covid-19 pandemic hit, Siddiqi sat down for an interview on TCB’s “By All Means” podcast to share how Branch has evolved since its 2015 inception in Los Angeles.

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